Serve as a spokesperson with the media for the organization in the absence of the Executive Director.Oversee any largescale marketing partnerships.Further the organization's relationships with donors, prospects, public officials, tourism professionals and all other external constituencies.Participate with community groups, engage in marketing or program partnerships, and use such connections for promotion and advancement of The Bascom.Establish, report and evaluate metrics for success in all marketing initiatives.Develop and maintain media lists, media relationships, media outreach, and contacts with local and regional magazines and newspapers, local and state art and tourism sources, regional chambers of commerce, and national art publications.Develop and achieve annual marketing and communications budget monitor expenditures and make course corrections as needed.Devise and implement general and event-specific programmatic and institutional marketing plan and calendar.Planning, coordination, organization and execution of the following: Marketing support for memberships, corporate sponsorships, foundation support, retail sales, and fundraising for The Bascom through programmatic and institutional marketing. Description: Support and drive the building of audiences, exhibition attendance, and program enrollment.
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